![]() Pinterest now knows that there’s smaller subcategories, called Interests, that are far more relevant to users.įor example, in the “Women’s Fashion” category, there’s an Interest of “Women's jewelry and accessories” that is a broad Interest of everything jewelry and accessory related. Pinterest started off with major categories, like Women’s Fashion, and then found that people wanted to discover more granular information in each category. But times have changed-and categories are much more granular than what you see on the list! What is a Pinterest Interest? ![]() Pinterest uses categories to figure out what content is similar based on user feedback. If you edit these settings, Pinterest will force you to select a category for your board. It’s hidden in the same area as where you can add a board description. You can see the full Pinterest categories list but you’ll notice that it’s pretty small!Ī category on Pinterest is an advanced setting you can edit after you’ve created a new board. What is a Pinterest Category?Ĭategories on Pinterest are a way Pinterest organizes interests on their platform to help users better discover what they want to explore. I’m covering everything you need to know about Pinterest categories to help you get more traffic to your website and Pinterest tips for board success.ĭon’t even want to think about categories and want to hand off your Pinterest management to a professional? Learn more about my Pinterest services. What category should you choose for your boards? Does it even really matter? Pinterest categories are one of those things businesses are most confused about. In fact, I’d venture to say that Pinterest can be the most powerful search engine for your blog’s growth after Google! There’s a number of reasons behind why I believe in Pinterest marketing, ranging from increased traffic to great SEO benefits for your blog.īut figuring out how to best use Pinterest isn’t always the easiest for business owners. There’s no doubt about it-Pinterest for business can be a powerhouse of traffic and new customers.
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